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Business card printing is a huge industry and many online color printing services offer an affordable solution to your printing needs. Some companies even offer free business card printing, but it’s worth being very wary of these offers. You will probably not be able to get the amount of cards that you require, the quality will likely be very poor and you definitely won’t have much creative control over how your cards turn out. For something that is so affordable anyway, it is worth paying a little money to get a really fantastic result.
The first and possibly most obvious place to start is what weight of card you will use for your business cards. Color printing services will generally offer card weights of between 10 point and 16 point stock. The 10 and 12 point stocks, although slightly cheaper, are very flimsy in comparison to the 14 and 16 point stocks. Some companies will use the 10 and 12 point stock as standard, and it is acceptable, but in the case of business card printing it is certainly better to use the heavier card stock. Your cards will be more durable and have much more of an impact on your prospective clients or customers.
Also, pay special attention to the layout of your business card. You don’t want to over inform your prospective client; just give them the information they need to find out more about your company, if they wish. You don’t want your card to look too cluttered.
There are many special effects you can utilize to make your business card stand out from the rest. There are various finishes, special inks and coatings that give your cards the edge over your competitors’. A high gloss finish is popular, and also helps preserve the image. It looks good over photographic images, too. However, a dull matte finish will add a touch of class and is more effective over type, as it takes away any glare. It’s important to remember that whichever finish you opt for is entirely depend on the layout of your card.
Metallic inks can also lend a special touch to your business cards. They can draw the eye to the information you feel is most important, or they can simply highlight a design or a logo.
Spot UV coating is incredibly effective at drawing the eye to a design or a logo. This is where just one area of the card is hit with a glossy coating, leaving a wonderful contrast between the shine and the matte background of the card.
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