Tag Archives: print postcards

Postcard Printing for Marketing Purposes

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In spite of all the hubbub about modern electronic marketing methods, there are several traditional yet proven strategies that are still able to deliver positive results. One of these old-school strategies is postcard marketing. As luck would have it, modern methods also have an effect on producing postcards. Colour postcard printing can now be done through the Internet with the help of online printing companies. So how’s that for the old meeting the new?

Postcards are simple and cost-effective marketing tools that any type of business can use to promote their latest products or announce any promotional event. These are even beneficial to small and start-up companies that have limited budgets for advertising. If your company is in need of a way to jump-start its brand, then colour postcard printing is a great way to create brand awareness. Just follow these simple tips and you are on your way to improving your company’s image and boosting your sales.

• Plan your steps and come up with a particular theme for your postcard marketing campaign. Make sure it is an idea that will grab people’s attention. Do you want to use humour? Do you want to convey romance? Depending on your product or message, the concept you choose should not be boring.
• Postcards are effective when they are eye-catching. One way to do this is to include high-quality pictures or other graphic images in full color.
• Although a picture can paint a thousand words, you still need to add some text to express your message. However, try to keep your message short and snappy. Cluttering your postcard with words won’t do your campaign any good. Postcards are still a visual medium, so to speak. So go light on the texts and let the graphics do the rest of the talking.
• Create a sense of urgency with your message. For instance, you may tell your prospects that your offer will expire on a certain deadline. In relation to this, you may also include a persuasive call to action to make your prospects stand up and act on your offer.
• Postcards naturally have two sides, so take advantage of both. You may reiterate on the back side the message that you printed on the front side or create a variation of it, like a teaser.
• Make the most of color postcard printing by giving your postcard a couple of different purposes. You may use your postcards as gift certificates, discount coupons, invitations for openings, or even as tickets.
• Consider high-quality glossy printing to give your cards the most impact. Every postcard printing provider offers this service. Fortunately, you don’t have to worry about the cost as modern technology has improved the process and brought down the costs. • Online printers also offer templates to make postcard printing simpler and more convenient. You may also come up with your design and upload it on the printer’s website for checking and, eventually, printing.

Postcards can be among the most reliable marketing tools at your disposal. Just make sure to design and print it right and you have yourself a marketing method that is effective, inexpensive and easy to produce.

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Tracking Postcard Printing Campaign Results

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You have painstaking designed your postcards with attention-grabbing photos, imagery and headline. You believe you have selected the best mailing list for your target audience. After all this careful planning, how will you know if your campaign is successful?

During the planning phase of the campaign, you defined your goals. For this particular campaign, you wanted to increase the number of orders coming through your website. You offered a special discount that is valid for 30 days. How will you distinguish between orders coming from the website that are a result of the postcard campaign versus normal traffic to that webpage?

One solution might be to direct your postcard campaign recipients to special URL/web page such as www.yoursitename.com/article. Another way to track this new customer would be to use a promotion or coupon code unique to this mailing. The promo code is used during the checkout process in order to receive the discount offered on the postcard. This code can be used to track the number of orders received as a result of the postcard campaign.

Perhaps your campaign goal is to get people to contact you so they can receive free brochure materials about your latest life insurance plan. An easy and inexpensive way to track results that are coming from phone calls is to use a different 800 number specific to this campaign. The cost is minimal and your monthly statement will show you the number of calls received. Your phone bill statement is much more accurate than asking your customer service team to keep track of how many calls they received as a result of the postcard campaign.

Another method for measuring campaign effectiveness is to stagger the mailing of the postcards. For example, you order 5,000 postcards and for the first campaign, you will send 1,000 cards. But you would like to control and gauge how the printing postcards are received before mailing all 1,000 cards. You decide to send out 250 a week so that your response rate is more manageable and you can make minor changes to the postcards if needed before mailing all 1,000 cards.

Since postcard marketing is only one component of your marketing strategies, it is important to know its effectiveness. As you do each campaign you learn more about your target audience and what resonates with buyers and what doesn’t. Whether you select a promo or coupon code, an 800 number or have a special web site address, knowing the effectiveness of the postcard campaign compared to your other marketing methods is valuable information for your future planning and budgeting.

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Why Postcard Printing Services is Considered the Best

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Most people think that postcard printing services are not useful at all. They would also think that postcards are just a waste because the results are not that vague. But did they know that it doesn’t need to be obvious in order to see if it really works?
The outcome of postcards may not be that broad because postcards are privately sent right to your mailbox. If a company keeps a top secret or a new strategy, then they can rest assured that all the information will be kept safe with their customers. Postcards are kept and treasured by the customers and they will not, of course, send them out to their friends because they all know that it was exclusively sent to them. This is one big advantage of postcard printing services. They don’t tend to distribute leakage to other companies.
Try to change your outlook in postcards. Keep in mind that postcards are not a waste and you are not throwing your cash. If order to make your postcard mailing successful, you need to do continuous mailings because one big presentation cannot grab the all the attention immediately. In doing so, your efforts and money will not be put to waste because the people will be well introduced with your products and services and this is what postcard printing services are made for.

Some would go for the very cheapest printing services. This may not be a very good option because the people are always after the quality. The appearance and elegance of your postcard matters the most because it is that standard that attracts the eyes of the readers. If you have a presentable and elegant type of postcards, they will think that the services that you are offering looks just like the postcards they are holding.

In order to make your products sell out evenly with the help of your postcards, try marketing it with one product at a time. You know your customer’s taste of products. Don’t offer them products which they will not like because they might get tired of looking at your postcards. If you include varieties of products, your customers might get confused and might not even like it at all.
Now what is important is that you keep your products stunning and presentable if you do not want it to be left at one corner or table. Make sure that everything you include in your postcards is worth selling.

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