Category Archives: Eco Friendly Printing

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What Will Happen When You Print Cheap Flyers

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Visit Zoom Printing to print high-quality flyers in Toronto, Montreal, Canada.

Do you really know what will happen when you invest in cheap flyer printing? Printing cheap might sound like a great idea at first.

In truth, there are many consequences to you and your campaign if you do go on this path. Let me explain to you exactly what happens when you print cheap flyers. I hope that this should enlighten you in doing the right thing.

1. You get less audience impact – Cheap tools for distribution typically mean that you will get less audience impact. Many cheap kinds have been done before of course, and for information campaigns, those cheap prints are enough. However, if you plan to use such for marketing or advertising, they have been proven to get less audience impact time and time again. Simply put, if people are not impressed with the quality, they will think twice before they actually follow or become engrossed with its contents. If you print cheap marketing tools, you should know that you would be risking a lot of audience impact on that money savings.

2. You may lose your competitive edge – Cheap prints also tend to cause you to lose your competitive edge in marketing. It is simply logical thinking really. If your rivals are printing better higher colour quality, people will want to respond to those faster than with your cheaper and faded type custom flyers. Therefore, if you are in a business with lots of local competition, cheap printing might actually be a bad thing for your marketing efforts. Consider this really well once you print your colour flyers.

3. You should not be able to build a good business image – Another thing that you should know is that such will hamper any of your plans to build a good business image. Typically, most readers judge by the book cover of course or in this case, the print itself. If it looks cheap because of the cheap material, then they will judge you and your company through those cheap brochures. You will inevitably get your public business image tarnished and this may be very hard to repair. So consider this carefully once you decide on printing.

4. Your outputs will not last too long – Another logical consequence is that they will not last long. Cheap flyers printing means using thinner paper, which deteriorates quickly when exposed to moisture dirt and other physical damage. Your marketing material will typically have a one-week lifespan at most and maybe a month if meant to be distributed only indoors. If you are planning a long-term marketing campaign, they will not really be able to support you all the way because of this complication.

5. You will get fewer results – Finally, such will cause you to get fewer net results or responses. While they will still have that inherent ability to be a mobile and convenient tool for marketing, those will impress a lot fewer people, leading to a lot fewer responses from them. You will not get the higher rates of sales or buzz you might have expected from other more professional prints simply because they are made cheaply with cheap materials. So prepare yourself for fewer people’s responses than you might be used to when you print cheaply.

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Cheap Online Printing Services

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These days, everyone is out to save every penny of their hard-earned cash in online printing. If you do a market check for the online printing environment nowadays, the buzzwords are usually “cheap printing”, “cost-effective prints” and “low-budget production and printing”.

This means that everyone is trying to avoid expensive online printing services and most are trying to “Google out” the cheapest ones with the best quality prints. If you are one of those online printing bargain hunters, here are a few tips for avoiding the expensive online printing companies, while trying to spot the affordable but decent quality ones.

Look for big and small companies alike – The first basic rule in finding cheap online printing services is to look at everyone. Take note, we mean everyone! Search for all kinds of printers, from big or small operations, popular or unpopular printers, and international or local publishing houses. Be extensive as you can in your search for cheap online printing. Not everyone can offer the best deals for specific kinds of printing orders. Some might offer generally cheap options for flier printing for example, while they charge exorbitant rates for custom business cards. Each printing service has its own advantages and disadvantages, and it is important to take all of this into account as you search for the best printing deal.

This may sound like a daunting task, but in actuality, it is not. With the speed and power of the Internet, you can have a nice extensive list of cheap online printing services within an afternoon. You can root out the expensive ones and pick out the cheap ones within a few hours’ time.

Now, you may have a nice list of cheap printing companies, but you still need to compare them. The second rule in finding cheap online printing services is to compare and contrast. Fortunately, Internet browsers nowadays can help you with this procedure. Here is how to easily compare online printers in terms of their price.

First, load up your first choice for an online printer. Try to get a sample quotation by filling out some of their order forms. In most cases, an estimated printing quotation will appear for your sample order. Now, after this, use the “add new tab” feature (which is now common to most browsers) and then open the next website for online printing. Afterwards, just repeat the first step by completing another sample order, making sure that you put in the same kind of printing details and get the free printing quotation. Do these steps again and again until your online printing list is all checked out.

Now, since you have opened your online printing pages in tabs, it would be easy for you to change within websites and see the differences in the pricing quotations. By comparing the different prices, you should pretty much spot the online printing service that you may be interested in.

Checking samples – As the last rule for cheap online printing, never forget to check your chosen printer’s sample printouts. A sample printing will be a good reference for the overall dollar value of the prints. If that sample is relatively decent for the cheap cost that they are offering, then you may have a winner for cheap online printing. Therefore, all in all, you have to search extensively, compare correctly and judge carefully the work and prices of the online printer to get the cheapest and best possible firm. Follow the rules above and chances are good that you can locate the ideal online printer for you and your printing budget.

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Printing Services At Low Prices

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Printing services can be defined as the process of applying ink on any plain paper through the printing machine to reproduce any text or image or both. Printing services were mainly introduced to cater to the different needs of people, assisting them to meet their goals. The business organization can experience the convenience of these printing services as it has become more advanced and is capable of multi-tasking simultaneously.

Printing services include printing machines, tools and as well as skills personnel. Investing in professional business printing services can give a professional look to the business and can also contribute to its promotion. The budget should also be considered as an important factor when looking for a good cheap printing service.

Business cards have numerous benefits with regard to marketing and advertising. These cards can be considered an essential tool for promoting business. For business card printing, you should use high-quality material. This will give a professional look to the cards, which are a form of sharing information with another person during the initial meeting.

Designs of business cards can be enhanced to match your taste and intended styles with the use of advanced technologies. These cards can be made by custom printing. You should also look for a colour printer as colours add a professional touch to the cards. Also, you can search for enough references regarding how to print your card in the best possible way.

Letterheads are an important part of business communication immaterial of any industry as they reflect professionalism on the part of your business organization or company. Letterhead printing will produce clear images and logos. It is good to opt for professional printers as these printers also use the best ink and other chemical finishes which can make your letterheads look their best.

Printing of letterheads includes a careful selection of content that is to be printed on it. The name and address should be proper such that the company or organization could be located easily. These letterheads should also contain the logo of the company.

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Cheap Spot UV Business Cards

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Visit Zoom Printing for cheap spot gloss business cards Toronto, Montreal, Canada.

Your business card is a marketing tool, plain and simple.  If your card looks like it was printed off a dot-matrix printer, you will be perceived in a similarly non-flattering way.  But if your business card is visually impressive, you will gain instant credibility and an immediate positive impression.

Metal business cards and plastic business cards definitely impress, but they are expensive.  One of the most cost-effective ways to boost your card’s “wow factor” is to create your artwork, then find a printer that offers spot UV business cards.

What is Spot UV?

Spot UV (Ultra Violet) refers to the placement of a glossy coating on specific areas of the card.  Whereas glossy business cards are shiny all over, spot UV business cards are typically printed on non-shiny card stock like silk.  The spot UV gloss is then coated over the silk business card stock on specific parts of the card.

The effect makes the glossy or spot UV areas jump off the card, especially when reflecting light.  The effect does not change the underlying colour, it simply makes it shine.

Where to Add Spot UV to Your Card

The best place to add spot UV to your business cards is the logo.  Most logos are designed to be eye-catching, so embellishing them with spot UV is a natural fit.  You could also apply spot UV to the company or contact details, which produces a pseudo-raised-letter effect and is extremely cool looking.

You can also be creative – for example, applying spot UV to background areas to show a slogan, or doing a “reverse spot UV” technique where the background is glossed but the logo is not, for example.

Spot UV business cards are typically offered by printing companies specializing in premium business cards.  But luckily, this product is not cost-prohibitive like other “high-end” products such as metal business cards or plastic business cards.

Most printers will require an extra file to serve as a spot UV template, often called a “mask file.”  It usually consists of a white background, with black areas showing the parts to be glossed.  Check your printer’s specifications.

Tips for Using Spot UV

Spot UV is most effective when applied to silk business cards.  It is not available on metal business cards, plastic business cards, or glossy business cards.

The key is to be selective to retain a classy and elegant look.  Don’t go crazy – too much will neutralize the impact and will essentially leave you with a glorified glossy business card!

Also, avoid placing spot UV on small text, as this could bleed into unwanted areas.  Finally, avoid using spot UV on your business card with other enhancements such as foil stamping, as this puts stress on the paper and could cause imperfections.

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Looking For Brochure Printing?

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Are you finding brochure printing hard to do? Do you have a lot of worries about it? Indeed, some people may find this activity difficult to undertake but you will also be amazed at how easy and hassle-free it can be once you learn to conquer all your apprehensions about it.

The truth is there are feasible solutions to all your brochure printing worries. There is no reason not to decide to print brochures. Once you learn about ways of handling these troubles, you will find out how brochure printing can be convenient and even fun to do.

One of the biggest problems that concern businessmen when it comes to brochure printing is managing a tight printing budget. There are not so many entrepreneurs who have extra finances for very extravagant brochures. Most of us, in most cases, will always choose the cheaper option. There is, however, an answer to this budget predicament. You can choose from two ways — first, you can opt to print more brochures in low quality or second, invest much in the most important detail of your brochure. For the first option, you always have the choice of printing in quantity rather than quality. You may not have the best brochures but you can surely have a wider area and audience coverage. Meanwhile, for the second choice, you can highlight and spend a little more on the most important element of your brochure and leave the rest of the elements in slightly lower quality. The effect is you still get to capture people’s attention because of that one major highlighted detail. And that can still create much impact.

Most businessmen are also overwhelmed by the concept and design of their brochures. Sometimes, when you want to be ingenious, your mind goes blank. Thinking so much about how you can be distinct can really take up so much of your time and energy. One way to conquer this is to study the designs that have been successful in the past. From this, you can come up with innovations or enhancements to what has already been done. Whatever way you choose, remember that you have the liberty to do whatever you want with your brochure. Just push your imagination beyond the limit and I’m sure you’ll be able to come up with something you can call your own.

You may also face the problem of printing brochures of good quality. There are printing companies that may not produce the results that you want, and if you have been too late to know one, you may have just wasted time and money on them. What can you do to prevent this? Always know your printing options. Decide for yourself. Don’t let the printing company establish your specifications. Specify what paper stock, ink and finish you want to use to make sure that you dictate the quality of your brochure. Just tell your printer what you want, guide them on the printing job, and for sure you will achieve the brochures you have been meaning to have.

You may also worry about effectively disseminating your brochures. Explore all your distribution options and avenues and you will certainly find the best one for you. You can personally hand them out, mail them to your target market, or make them into magazine inserts. You can do everything you can to make people get hold of your material.

Having second thoughts about brochure printing is inevitable for some people. These can be explained by fears and worries that they heard from other people who probably did not do brochure printing the right way. But there are certainties to hold on to in brochure printing. And once you get to know them, you will never see brochure printing the same apprehensive way again.

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Printing Toronto – Printing Canada – Printing Montreal

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Visit Zoom Printing for printing Toronto, Montreal, Vancouver, Canada.

Commercial printing is one of the most widely available options for advertisers today. Whether you are living in the city or in the suburbs, you can come across different commercial printing materials that can encourage you to avail of certain products or services. You may receive brochures, direct mailers, and business cards as well as see billboards, posters, and flyers anywhere you go: on the streets, on the sidewalks, inside shopping malls and at building lounges. At one point or another, you may have thought about these print materials and how they were designed and created. From a single design concept, it can snowball into something more complex, such as printing materials en masse.
Commercial printing offers professional-looking materials as well as high-quality products that people can appreciate, enjoy and keep. A lot of advertising companies as well as business owners opt for commercial printing. You can save costs if you opt for this printing option. Working on a tight budget can be quite challenging for a business start-up. Do not hesitate to go for commercial printing. A lot of successful businesses and organizations will agree that commercial printing can be your practical solution for printing needs. If you are deciding on what printing option you may want to choose for your marketing needs, here are some simple guidelines you may want to consider.

1. You can always go for simple designs. As you know, a simple design can be effective, too. Readers may have a short attention span, so they prefer to pore over materials that can provide the information easily and clearly. Although you can use outrageous-looking designs, these have to be cohesive and appealing. Keep in mind your target clientele so you can come up with a design that can be appreciated by all.

2. Choose a format that matches that of the presses. You may want to make it first clear with the print house if the file and design you have matches the format they use for printing. Make sure that you save your design.

3. Make a great impression when printing marketing materials. It is important to get people’s attention in order to guarantee a quick turnaround for your business. Use the right colour combinations, graphic designs, and other design elements suitably.

4. Always consider the marketing materials you are going to use. Make sure that they can be effective in delivering your message as well as can help you establish a corporate presence in your business network as well as target clientele.

There are different printing strategies that you can use. If you are a business startup or are part of a small or medium-sized organization, you can go for commercial printing. Incorporate these in your marketing campaign or business plan. Make sure though that you have the budget for this. The success of your business marketing depends on the materials, tools as well as resources you employ.

Make sure that your materials, such as catalogues, pamphlets, postcards and flyers stand out from the rest. You may be facing tough competition, so you have to up your ante. Do not let your marketing materials compare to others. You need to separate your business from the rest through the use of unique and attractive marketing materials. As you know, marketing materials give a face to your business. Powerful branding should be your emphasis. Make people notice.

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Color Business Cards Printing

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Did you know that you could actually control the amount of attention your printed business card gets just by choosing its layout and colour? The human mind works in intriguing ways that you and I can never really fathom why. But there is enough research to support the fact that certain colours can attract an individual more than others. Yes, we are here to talk about full-colour business cards. Of course, the subtle black and white cards have been famous for ages now and have been popular for their professional eminence in the world of commerce, however, with so many businesses out there to compete with, you can only hope to differ in your style by adopting modern and contemporary methods of business printing especially when it comes to print business cards.

It is not necessary that unless you deal with creative products you are not supposed to experiment with full-colour print business cards. While businesses that deal with creative aspects like entertainment, music, painting, advertising and so on may use a multitude of colours to flaunt their creativity, your business that does not necessarily fall into this category can settle for mono-coloured business cards. Many famous types of research show that the degree of attraction towards coloured cards is at a higher note than that given to black and white cards. Among these, the most effective colours for business card templates would be blue and red. The cognitive response of the human brain is controlled much well by these colours than anything else. However, that still would not give you a reason to just randomly choose shades of red and blue and make your business card too flashy to either totally put off the receiver of the card or to make the fonts used less visible and prominent.

print business cards are higher and strong, while blue cards intrigue the onlooker into thinking creatively. Nevertheless, the impact of these colours is positive for the clients. These colours easily influence the moods of the cardholder and you never know you might just impress the right person to obtain productive business from. These colours have a mysterious effect on the subconscious of the individuals who get to own them. They do not easily forget your brand, and that is possible when you choose font styles and colours that perfectly complement the background colour of the print business cards. Plastic business cards and metal business cards could also incorporate these colours may be in designs as a full background colour or partially coloured backdrops. You could also experiment with other colours as colours in general spell contemporary styles and have higher intensities of customer attention.

Just remember, that the design of your business cards and the colours used can be a reflection of the nature and quality of your business so get the job done with a professional consultation.

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Online Printing Canada Advantages

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Number one is affordability. This fact is true across all types of print materials, including
business cards, brochures, banner signs and promotional postcards. The reason for this is the lower overhead costs that come with running an online business. Whereas traditional printers need to cover retail rent space and in-store employee salaries, online printers aren’t typically subject to these costs. This fact reduces an online printer’s expenses, allowing for a reduction in pricing.

Number two is Convenient. Certainly, there is something to be said about being able to order hundreds of business cards from the comfort of your own home or office. Additionally, access to online printing is not limited to traditional store hours. This allows you to place your order anytime, day or night.

Additionally, online order forms have streamlined the order process so they are both quick and easy to understand. If you already have your business card, banner sign or other product designed, then a simple upload of the digital file is all it takes to complete the order process.

When I am looking for an online printer, I always look at pricing, quality, variety of products, ease of ordering and turnaround time for orders. Since some printing companies only offer just a few items, it is important to find a  printer that can accommodate any promotional printing you may need in the future.

Printing online is cheaper because as professional graphic designers, you can negotiate wholesale prices with trade printers. We pass the volume savings on to our clients.

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Postcard Printing for Marketing Purposes

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In spite of all the hubbub about modern electronic marketing methods, there are several traditional yet proven strategies that are still able to deliver positive results. One of these old-school strategies is postcard marketing. As luck would have it, modern methods also have an effect on producing postcards. Colour postcard printing can now be done through the Internet with the help of online printing companies. So how’s that for the old meeting the new?

Postcards are simple and cost-effective marketing tools that any type of business can use to promote their latest products or announce any promotional event. These are even beneficial to small and start-up companies that have limited budgets for advertising. If your company is in need of a way to jump-start its brand, then colour postcard printing is a great way to create brand awareness. Just follow these simple tips and you are on your way to improving your company’s image and boosting your sales.

• Plan your steps and come up with a particular theme for your postcard marketing campaign. Make sure it is an idea that will grab people’s attention. Do you want to use humour? Do you want to convey romance? Depending on your product or message, the concept you choose should not be boring.
• Postcards are effective when they are eye-catching. One way to do this is to include high-quality pictures or other graphic images in full color.
• Although a picture can paint a thousand words, you still need to add some text to express your message. However, try to keep your message short and snappy. Cluttering your postcard with words won’t do your campaign any good. Postcards are still a visual medium, so to speak. So go light on the texts and let the graphics do the rest of the talking.
• Create a sense of urgency with your message. For instance, you may tell your prospects that your offer will expire on a certain deadline. In relation to this, you may also include a persuasive call to action to make your prospects stand up and act on your offer.
• Postcards naturally have two sides, so take advantage of both. You may reiterate on the back side the message that you printed on the front side or create a variation of it, like a teaser.
• Make the most of color postcard printing by giving your postcard a couple of different purposes. You may use your postcards as gift certificates, discount coupons, invitations for openings, or even as tickets.
• Consider high-quality glossy printing to give your cards the most impact. Every postcard printing provider offers this service. Fortunately, you don’t have to worry about the cost as modern technology has improved the process and brought down the costs. • Online printers also offer templates to make postcard printing simpler and more convenient. You may also come up with your design and upload it on the printer’s website for checking and, eventually, printing.

Postcards can be among the most reliable marketing tools at your disposal. Just make sure to design and print it right and you have yourself a marketing method that is effective, inexpensive and easy to produce.

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Why the Need for Digital Printing in Canada?

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Do you want to have excellent prints?

Well, digital printing can be the answer to that one. This is among the newest printing processes introduced to the public by the printing industry. Since this printing process has been introduced, it has gained numerous applause from the public.

Digital printing Toronto process it allows anyone to create different types of documents. You can print postcards, business cards, newsletters and other materials you can use for advertising, marketing or promotional campaigns. A user can also print materials that can be used not only as business tools but also as decorations.

Digital printing Montreal process can also produce coloured prints. This printing process can be used to create prints with good color saturation. It can print materials that contain brilliant colors, thus making the layout and the images look more alive and attractive.

Now, you might be saying, “Hey, a lot of printing processes can do this”, so why use it?

Indeed, it is a fact that most printing processes can provide these types of documents. However, digital printing is different from all of them. How? Well, this is the process which involves the integration of a computer and printing machines.

By doing so, digital printing can create very accurate copies. Try to look at the copies carefully; you will observe that there are lesser or no variations at all. You will also notice that they are very detailed. Amazing isn’t it?!

Well, this is not all that it can do. Try faster reproduction of documents. Digital printing is also known for its capacity to print documents at a faster rate. Most printing machines are able to print thousands of documents in just an hour. And with a fast phase environment, this is just about what people need.

Another good thing about digital printing is that it allows you to print just the right number of copies that you need. This means that you don’t have to waste your money on printed copies that you don’t need.

Have you ever heard about variable data printing services? Know something about it? Now, variable data printing or VDP or variable information printing is a type of digital printing that allows a user to create variations between printed materials without delaying or stopping the printers from printing.

This type of digital printing can actually be beneficial to those who want to print postcards. Now, they don’t have to write the names and addresses of their clients, they only need to input it into a computer and that’s it.

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Quebec, Calgary, Edmonton, Halifax, London, Windsor, Saskatoon, Kitchener,
Alberta, Manitoba, Ontario, Victoria, Hamilton.