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Business cards are one of the most effective and inexpensive ways to promote your business. They are an initial contact for your business and thus are important in conveying your image and message.
However many cards you give out or how well you do so, all your potential and actual clients will be receiving more than one business card. If you want your card to work for you, it needs to be well thought out, appropriate and effective; it needs to stand out from the crowd without losing you credibility.
Below are some tips on how to best design your card to maximize its effectiveness for you
v Go for quality. Usually, it is best to get them professionally printed; if home printing, use quality, thick paper for best results. Consider getting cards printed on thicker than standard card, too, as this shows you’re a serious business and may keep your card out of the rubbish.
v Accentuate your name as this is the most important detail after the business name.
v Give yourself a title, no matter how small your business.
v Include all necessary details. Contact details are mandatory, whether it is a phone, number, fax number or email address. Wherever possible, have more than one means of contact listed on the card to give people choice and ensure they can contact you.
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