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Adding Spot UV to Make Your Business Cards Stand Out

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The business card you give out is one of your biggest marketing tools. When you give out a card looking as though it came off of a dot-matrix printer, your customers and clients may look at you in a not-so-good way. To avoid this, look for a business card that is pleasing and impressive to the eye to make a positive impression.

You could choose metal and plastic cards, but they can be costly.  A cost-effective way to make an impression is to create your own artwork and then print them out on a spot UV business card.

What is Spot UV?

Spot UV, UV standing for Ultra Violet, refers to where the glossy coating on a business card is placed. A spot UV business card is usually printed out on card stock that is non-shiny, such as silk. Spot UV gloss is then put over the top of the silk card stock just on certain parts of the business card. This effect causes the spot UV areas to stick out, and even more so when the light reflects on them, making them shine.

Adding Spot UV to Your Business Cards

The logo is usually the best place to add on-the-spot UV when you design your business cards. Since a logo is made to be eye-catching, to begin with, embellishing them with spot UV will make it stand out even more. You may even add it to your company or contact details, which can produce a raised letter effect on your cards.

You may also choose to apply the spot UV to areas of the card that are more in the background or do a “reverse spot UV” which is the background glossed over but not the logo.

How to Add Spot UV

This type of service is typically offered by printing companies that specialize in printing out premium business cards. However, this product is not cost-prohibitive as are other higher-end products like metal or plastic business cards.

Many printers ask for an extra file to serve as a spot UV template, which is often called a mask file. This typically consists of a background that is white, with black areas that show the parts that will be glossed.

Tips for Using Spot UV

The most effective way to apply Spot UV to business cards is to apply it to silk cards. You can not apply it to metal, plastic or glossy business cards. Look for an elegant and classy look for the best business card. If you go crazy and use too much, your cards will look too gaudy.

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PRINT BUSINESS CARDS CANADA

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Visit Zoom Printing to print business cards Toronto, Montreal, Calgary, Canada.

Your print business cards are your tools for penetrating into the customers’ minds constructively and placing a permanent image of your brand in there. Having a plain Jane business card makes you look meek and uninterested in acquiring their business. When you have a business card, for instance, with an unconventional metallic finish with embossed fonts or a spot UV finish, you are bound to make the receivers of the card give more than just a glance at it. They certainly would think that you have invested a whole lot in creating a brand reputation and that the intricate details of your business mean a lot to you in terms of quality. They would see you as a confident individual who does not mind spending some extra dollars on print business cards that may even end up in the garbage. They tend to think that you feel the receiver of the card is worth enough to distribute business cards of such high calibre to, and that you have restored faith in them to create business for you.

Some of the best modern-day print business cards consist of cards that are stylish, resistant to wear and tear, glossy and smart-looking and ones with an incredible graphical variety that makes your card stand out in the crowd. You have unconventional business cards that are not made of paper but made up of plastic, metal or even wood. You have cards that can be printed in a vertical orientation as opposed to the typical horizontal orientation. You also have certain contemporary cards that are resistant to dirt and grease that are coated with certain materials and gloss finishes like the spot UV business cards. Another one of the modern-day print business cards is the silk business cards that are not made up of silk but sure do feel like one. It is laminated with a special material that gives it a long-lasting and lavish look.

Options are varied as far as business card templates are concerned, depending on your requirements and the nature of your business and the message that you essentially want to convey to your clients that would help you choose from the wide varieties of print business cards in the market.

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