Visit Zoom Printing for custom sticker printing Toronto, Montreal, Calgary, Canada.
While sticker printing may be one of the business tools you take for granted, and have used on a regular basis for a number of years, maybe it’s time to look again at your options here. You’ve probably got your own template, with logo included, that you’ve used for years, or possibly even decades, and think that what you have is working very well. You may be right, and you probably are. But what about thinking ‘outside of the box’, a rather hackneyed phrase we all likely use too much nowadays?
The thing is, sticker printing is something that we easily take for granted. If it isn’t broken, why fix it? Well, the reason is that your custom stickers could be working a lot harder for you if you only give them a little bit of thought. Are you using your business logo to its maximum capacity? If you are selling through middlemen or third-party outlets, you may find that it is not.
While retail traders pay you your asking price, and you get extra sales from them (as opposed to direct sales from your own outlets, be they websites, stores, or mail orders), they don’t generally guarantee you repeat business. However, if you make your logo and your company policy a normal part of the price ticket, guarantee certificate, or similar, you can really make the most of the great product you have to sell. For example, if someone buys a product of yours from a mass retailer or department store and they love it to bits, if your stickers don’t say something memorable about you, they are likely to go back to the same store for their next purchase. This is great for them and the store, but not necessarily for you. They may find a similar item from a different manufacturer, at a similar price, which is in stock when yours isn’t. They’ll probably buy that instead. Whereas if your stickers are memorable enough, and they know they’ve got a great product from you in the past, they’ll do their best to get the same or a similar product from you again. So why not update your stickers and make sure you make an impact?
On the same note, have you thought about the impact your color business cards are making? Again, while the ‘if it isn’t broke, don’t fix it’ mantra is generally good for working practice, you can get ahead of the crowd with a little creative thought. Why not update your color scheme, change the font you usually use, and lever yourself into the next or even current century? Don’t go overboard obviously, because you want a certain amount of continuity, but a bit of modernization never did anyone any harm. So go for broke, refresh your image, and get a great deal on both your color business cards and new sticker printing, by going to Blockbuster printing and seeing how a fresh approach can make a big difference!
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