Cheap Spot UV Business Cards

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Your business card is a marketing tool, plain and simple.  If your card looks like it was printed off a dot-matrix printer, you will be perceived in a similarly non-flattering way.  But if your business card is visually impressive, you will gain instant credibility and an immediate positive impression.

Metal business cards and plastic business cards definitely impress, but they are expensive.  One of the most cost-effective ways to boost your card’s “wow factor” is to create your artwork, then find a printer that offers spot UV business cards.

What is Spot UV?

Spot UV (Ultra Violet) refers to the placement of a glossy coating on specific areas of the card.  Whereas glossy business cards are shiny all over, spot UV business cards are typically printed on non-shiny card stock like silk.  The spot UV gloss is then coated over the silk business card stock on specific parts of the card.

The effect makes the glossy or spot UV areas jump off the card, especially when reflecting light.  The effect does not change the underlying colour, it simply makes it shine.

Where to Add Spot UV to Your Card

The best place to add spot UV to your business cards is the logo.  Most logos are designed to be eye-catching, so embellishing them with spot UV is a natural fit.  You could also apply spot UV to the company or contact details, which produces a pseudo-raised-letter effect and is extremely cool looking.

You can also be creative – for example, applying spot UV to background areas to show a slogan, or doing a “reverse spot UV” technique where the background is glossed but the logo is not, for example.

Spot UV business cards are typically offered by printing companies specializing in premium business cards.  But luckily, this product is not cost-prohibitive like other “high-end” products such as metal business cards or plastic business cards.

Most printers will require an extra file to serve as a spot UV template, often called a “mask file.”  It usually consists of a white background, with black areas showing the parts to be glossed.  Check your printer’s specifications.

Tips for Using Spot UV

Spot UV is most effective when applied to silk business cards.  It is not available on metal business cards, plastic business cards, or glossy business cards.

The key is to be selective to retain a classy and elegant look.  Don’t go crazy – too much will neutralize the impact and will essentially leave you with a glorified glossy business card!

Also, avoid placing spot UV on small text, as this could bleed into unwanted areas.  Finally, avoid using spot UV on your business card with other enhancements such as foil stamping, as this puts stress on the paper and could cause imperfections.

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Looking For Brochure Printing?

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Are you finding brochure printing hard to do? Do you have a lot of worries about it? Indeed, some people may find this activity difficult to undertake but you will also be amazed at how easy and hassle-free it can be once you learn to conquer all your apprehensions about it.

The truth is there are feasible solutions to all your brochure printing worries. There is no reason not to decide to print brochures. Once you learn about ways of handling these troubles, you will find out how brochure printing can be convenient and even fun to do.

One of the biggest problems that concern businessmen when it comes to brochure printing is managing a tight printing budget. There are not so many entrepreneurs who have extra finances for very extravagant brochures. Most of us, in most cases, will always choose the cheaper option. There is, however, an answer to this budget predicament. You can choose from two ways — first, you can opt to print more brochures in low quality or second, invest much in the most important detail of your brochure. For the first option, you always have the choice of printing in quantity rather than quality. You may not have the best brochures but you can surely have a wider area and audience coverage. Meanwhile, for the second choice, you can highlight and spend a little more on the most important element of your brochure and leave the rest of the elements in slightly lower quality. The effect is you still get to capture people’s attention because of that one major highlighted detail. And that can still create much impact.

Most businessmen are also overwhelmed by the concept and design of their brochures. Sometimes, when you want to be ingenious, your mind goes blank. Thinking so much about how you can be distinct can really take up so much of your time and energy. One way to conquer this is to study the designs that have been successful in the past. From this, you can come up with innovations or enhancements to what has already been done. Whatever way you choose, remember that you have the liberty to do whatever you want with your brochure. Just push your imagination beyond the limit and I’m sure you’ll be able to come up with something you can call your own.

You may also face the problem of printing brochures of good quality. There are printing companies that may not produce the results that you want, and if you have been too late to know one, you may have just wasted time and money on them. What can you do to prevent this? Always know your printing options. Decide for yourself. Don’t let the printing company establish your specifications. Specify what paper stock, ink and finish you want to use to make sure that you dictate the quality of your brochure. Just tell your printer what you want, guide them on the printing job, and for sure you will achieve the brochures you have been meaning to have.

You may also worry about effectively disseminating your brochures. Explore all your distribution options and avenues and you will certainly find the best one for you. You can personally hand them out, mail them to your target market, or make them into magazine inserts. You can do everything you can to make people get hold of your material.

Having second thoughts about brochure printing is inevitable for some people. These can be explained by fears and worries that they heard from other people who probably did not do brochure printing the right way. But there are certainties to hold on to in brochure printing. And once you get to know them, you will never see brochure printing the same apprehensive way again.

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Printing Toronto – Printing Canada – Printing Montreal

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Commercial printing is one of the most widely available options for advertisers today. Whether you are living in the city or in the suburbs, you can come across different commercial printing materials that can encourage you to avail of certain products or services. You may receive brochures, direct mailers, and business cards as well as see billboards, posters, and flyers anywhere you go: on the streets, on the sidewalks, inside shopping malls and at building lounges. At one point or another, you may have thought about these print materials and how they were designed and created. From a single design concept, it can snowball into something more complex, such as printing materials en masse.
Commercial printing offers professional-looking materials as well as high-quality products that people can appreciate, enjoy and keep. A lot of advertising companies as well as business owners opt for commercial printing. You can save costs if you opt for this printing option. Working on a tight budget can be quite challenging for a business start-up. Do not hesitate to go for commercial printing. A lot of successful businesses and organizations will agree that commercial printing can be your practical solution for printing needs. If you are deciding on what printing option you may want to choose for your marketing needs, here are some simple guidelines you may want to consider.

1. You can always go for simple designs. As you know, a simple design can be effective, too. Readers may have a short attention span, so they prefer to pore over materials that can provide the information easily and clearly. Although you can use outrageous-looking designs, these have to be cohesive and appealing. Keep in mind your target clientele so you can come up with a design that can be appreciated by all.

2. Choose a format that matches that of the presses. You may want to make it first clear with the print house if the file and design you have matches the format they use for printing. Make sure that you save your design.

3. Make a great impression when printing marketing materials. It is important to get people’s attention in order to guarantee a quick turnaround for your business. Use the right colour combinations, graphic designs, and other design elements suitably.

4. Always consider the marketing materials you are going to use. Make sure that they can be effective in delivering your message as well as can help you establish a corporate presence in your business network as well as target clientele.

There are different printing strategies that you can use. If you are a business startup or are part of a small or medium-sized organization, you can go for commercial printing. Incorporate these in your marketing campaign or business plan. Make sure though that you have the budget for this. The success of your business marketing depends on the materials, tools as well as resources you employ.

Make sure that your materials, such as catalogues, pamphlets, postcards and flyers stand out from the rest. You may be facing tough competition, so you have to up your ante. Do not let your marketing materials compare to others. You need to separate your business from the rest through the use of unique and attractive marketing materials. As you know, marketing materials give a face to your business. Powerful branding should be your emphasis. Make people notice.

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Color Business Cards Printing

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Did you know that you could actually control the amount of attention your printed business card gets just by choosing its layout and colour? The human mind works in intriguing ways that you and I can never really fathom why. But there is enough research to support the fact that certain colours can attract an individual more than others. Yes, we are here to talk about full-colour business cards. Of course, the subtle black and white cards have been famous for ages now and have been popular for their professional eminence in the world of commerce, however, with so many businesses out there to compete with, you can only hope to differ in your style by adopting modern and contemporary methods of business printing especially when it comes to print business cards.

It is not necessary that unless you deal with creative products you are not supposed to experiment with full-colour print business cards. While businesses that deal with creative aspects like entertainment, music, painting, advertising and so on may use a multitude of colours to flaunt their creativity, your business that does not necessarily fall into this category can settle for mono-coloured business cards. Many famous types of research show that the degree of attraction towards coloured cards is at a higher note than that given to black and white cards. Among these, the most effective colours for business card templates would be blue and red. The cognitive response of the human brain is controlled much well by these colours than anything else. However, that still would not give you a reason to just randomly choose shades of red and blue and make your business card too flashy to either totally put off the receiver of the card or to make the fonts used less visible and prominent.

print business cards are higher and strong, while blue cards intrigue the onlooker into thinking creatively. Nevertheless, the impact of these colours is positive for the clients. These colours easily influence the moods of the cardholder and you never know you might just impress the right person to obtain productive business from. These colours have a mysterious effect on the subconscious of the individuals who get to own them. They do not easily forget your brand, and that is possible when you choose font styles and colours that perfectly complement the background colour of the print business cards. Plastic business cards and metal business cards could also incorporate these colours may be in designs as a full background colour or partially coloured backdrops. You could also experiment with other colours as colours in general spell contemporary styles and have higher intensities of customer attention.

Just remember, that the design of your business cards and the colours used can be a reflection of the nature and quality of your business so get the job done with a professional consultation.

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Online Printing Canada Advantages

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Number one is affordability. This fact is true across all types of print materials, including
business cards, brochures, banner signs and promotional postcards. The reason for this is the lower overhead costs that come with running an online business. Whereas traditional printers need to cover retail rent space and in-store employee salaries, online printers aren’t typically subject to these costs. This fact reduces an online printer’s expenses, allowing for a reduction in pricing.

Number two is Convenient. Certainly, there is something to be said about being able to order hundreds of business cards from the comfort of your own home or office. Additionally, access to online printing is not limited to traditional store hours. This allows you to place your order anytime, day or night.

Additionally, online order forms have streamlined the order process so they are both quick and easy to understand. If you already have your business card, banner sign or other product designed, then a simple upload of the digital file is all it takes to complete the order process.

When I am looking for an online printer, I always look at pricing, quality, variety of products, ease of ordering and turnaround time for orders. Since some printing companies only offer just a few items, it is important to find a  printer that can accommodate any promotional printing you may need in the future.

Printing online is cheaper because as professional graphic designers, you can negotiate wholesale prices with trade printers. We pass the volume savings on to our clients.

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Postcard Printing for Marketing Purposes

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In spite of all the hubbub about modern electronic marketing methods, there are several traditional yet proven strategies that are still able to deliver positive results. One of these old-school strategies is postcard marketing. As luck would have it, modern methods also have an effect on producing postcards. Colour postcard printing can now be done through the Internet with the help of online printing companies. So how’s that for the old meeting the new?

Postcards are simple and cost-effective marketing tools that any type of business can use to promote their latest products or announce any promotional event. These are even beneficial to small and start-up companies that have limited budgets for advertising. If your company is in need of a way to jump-start its brand, then colour postcard printing is a great way to create brand awareness. Just follow these simple tips and you are on your way to improving your company’s image and boosting your sales.

• Plan your steps and come up with a particular theme for your postcard marketing campaign. Make sure it is an idea that will grab people’s attention. Do you want to use humour? Do you want to convey romance? Depending on your product or message, the concept you choose should not be boring.
• Postcards are effective when they are eye-catching. One way to do this is to include high-quality pictures or other graphic images in full color.
• Although a picture can paint a thousand words, you still need to add some text to express your message. However, try to keep your message short and snappy. Cluttering your postcard with words won’t do your campaign any good. Postcards are still a visual medium, so to speak. So go light on the texts and let the graphics do the rest of the talking.
• Create a sense of urgency with your message. For instance, you may tell your prospects that your offer will expire on a certain deadline. In relation to this, you may also include a persuasive call to action to make your prospects stand up and act on your offer.
• Postcards naturally have two sides, so take advantage of both. You may reiterate on the back side the message that you printed on the front side or create a variation of it, like a teaser.
• Make the most of color postcard printing by giving your postcard a couple of different purposes. You may use your postcards as gift certificates, discount coupons, invitations for openings, or even as tickets.
• Consider high-quality glossy printing to give your cards the most impact. Every postcard printing provider offers this service. Fortunately, you don’t have to worry about the cost as modern technology has improved the process and brought down the costs. • Online printers also offer templates to make postcard printing simpler and more convenient. You may also come up with your design and upload it on the printer’s website for checking and, eventually, printing.

Postcards can be among the most reliable marketing tools at your disposal. Just make sure to design and print it right and you have yourself a marketing method that is effective, inexpensive and easy to produce.

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Why the Need for Digital Printing in Canada?

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Do you want to have excellent prints?

Well, digital printing can be the answer to that one. This is among the newest printing processes introduced to the public by the printing industry. Since this printing process has been introduced, it has gained numerous applause from the public.

Digital printing Toronto process it allows anyone to create different types of documents. You can print postcards, business cards, newsletters and other materials you can use for advertising, marketing or promotional campaigns. A user can also print materials that can be used not only as business tools but also as decorations.

Digital printing Montreal process can also produce coloured prints. This printing process can be used to create prints with good color saturation. It can print materials that contain brilliant colors, thus making the layout and the images look more alive and attractive.

Now, you might be saying, “Hey, a lot of printing processes can do this”, so why use it?

Indeed, it is a fact that most printing processes can provide these types of documents. However, digital printing is different from all of them. How? Well, this is the process which involves the integration of a computer and printing machines.

By doing so, digital printing can create very accurate copies. Try to look at the copies carefully; you will observe that there are lesser or no variations at all. You will also notice that they are very detailed. Amazing isn’t it?!

Well, this is not all that it can do. Try faster reproduction of documents. Digital printing is also known for its capacity to print documents at a faster rate. Most printing machines are able to print thousands of documents in just an hour. And with a fast phase environment, this is just about what people need.

Another good thing about digital printing is that it allows you to print just the right number of copies that you need. This means that you don’t have to waste your money on printed copies that you don’t need.

Have you ever heard about variable data printing services? Know something about it? Now, variable data printing or VDP or variable information printing is a type of digital printing that allows a user to create variations between printed materials without delaying or stopping the printers from printing.

This type of digital printing can actually be beneficial to those who want to print postcards. Now, they don’t have to write the names and addresses of their clients, they only need to input it into a computer and that’s it.

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Cheap Poster Printing – Print Poster For Less

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Can we consider poster printing as a form of art and science? Well, when you print posters, you employ creative visual techniques to make them look attractive. You use your artistic skills in conceptualizing and designing the material. On the other hand, there are scientific considerations when you produce your posters. First, you have to check on the societal context and review the psychological impact and relevance of the poster. These points are evidence that poster printing is both art and science.

Other than being aware of this characteristic of print posters, you also need to recognize common layouts that are effective in communicating with your target customers. There are three types of posters that are being utilized in the advertisement industry today. They are the ‘Wanted Poster’, ‘Streamer Poster’, ‘Framing Poster’ and ‘Column/Row Poster’.

The Wanted Poster is one of the best layouts in poster printing. It is also very common that most of the designs of posters today are similar and patterned after it. It is designed in such a way that the title remains on the top of the poster, the main image is placed at the center and the other information is located at the bottom part. I said that it is one of the best layouts because its design makes it easily noticeable and readable. The header immediately attracts the attention of the public. It is seemingly shouting the word ‘Wanted’ that the reader will directly read the title and then due to curiosity, look at the middle part of the poster and finally, take time to read the supporting details. When this happens, the poster has already fulfilled its purpose.

On the other hand, the Streamer Poster places all the necessary information in the center column of the paper. The title and supporting details are stacked in the middle, which allows the reader to concentrate on all the information printed on the poster. Remember that it is a natural tendency of man to look upwards and downwards as he or she looks at something. The layout of text details will keep the attention of the audience.

The Framing Poster uses designs that could frame or box the images and texts in the middle. These designs can be persons, plants or borders. This makes the reader focus on the center image and text of the poster because this type of layout highlights the middle portion.

Finally, you use the Column/Row Poster when you intend to arrive at an informative poster for scientific, academic and awareness purposes. This is the best method to use if you want to fill your poster with as much information as possible. The text and images are arranged into rows or columns to provide an easier means of reading for the public.

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Plastic Business Cards Can Really Increase Your Business

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Business cards have been used by business owners for many years. They provide an ideal way to introduce potential customers to your business and remind your faithful followers that you are still there to serve them. Business cards are an inexpensive and effective way to market a business. They have worked well in the past and they’re still effective today.

Today business cards are more important than ever. With the slow economy and every business seeking to find a competitive edge, not only do you need those business cards to promote your goods or services but you need a business card that stands out in that vast sea of other business cards. Here are some reasons why Plastic business cards can help increase your business.

First Impressions count. We all know how important first impressions can be particularly in the business world. Many times your business card is the first thing people see regarding your business. Plastic business cards are extremely professional looking, much more so than paper business cards, which is exactly the impression you want to give.

Plastic business cards can be made into very innovative designs, unlike paper business cards. Plastic business cards really stand out. They are very unique when compared to the look of a traditional paper business card. The colours are crisp and bright, showing every detail. Because plastic business cards are a bit of a rarity these days, they will stand out even further. Your customers will be impressed and will be more inclined to hold onto the card. When they have your business cards in their wallet, they probably won’t go to one of your competitors.

Another benefit to using plastic VIP cards is that they are likely to be passed on to family members and friends. Because paper business cards get worn out, they usually land in the trash within a week or two of receiving them. On the other hand, plastic business cards last a long time and can be taken out of a wallet and given to someone who’s looking for what your company supplies.

Companies that make plastic business cards will likely have the skill to design a card that meets your expectations are using a design that you supply. In most cases, four colours can be used and you have a show of translucent, frosted or clear plastic cards. When you combine a great design, bright colours and attractive plastic, you will have unique business cards that stand above your competition.

Plastic business cards will make a great first impression, make your business more visible, and give you a much-needed edge over your competition. With the slow economy today, being competitive can often mean the difference between failure and success. Plastic business cards will help your business grow and succeed.

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ONLINE PRINTING SERVICES – IMPRIMERIE Montreal

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Printing is an essential part of one’s marketing campaign. Whether you want to promote your own business or work for some company, you have to climb up some marketing stairs to let the world know about you and your business. With the emergence of the internet as a global business tool, there is a great increase in the number of online printing service providers. There are many operatives which offer printing services to customers in the global market. However, there are still concerns in the customers’ circles about the reliability of the service providers and the quality of their products.

Zoom Printing is among the leading online printing companies, operating for the last 8 years. The company got its reputation across Canadian markets through its custom printing services. The company offers purely individualized and custom products like custom envelopes and custom stickers. On the one hand, the company offers custom products and on the other hand, it has made its system a symbol of excellence by introducing various customer-friendly initiatives. The creative combination of custom printing services with innovative customer friendly facilitate measures has enabled the company to become the leading customer-friendly organization in the printing services world.

The custom products opposite to standard ones are those, which are as per the aspirations and specifications of the customer. The company offers its customers complete freedom to design their products in their own manner. So the customer can decide the size, shape, color and design of the product he wishes to order. Unlike die cut sticker or decals, a custom sticker or banner is one, which is totally customized, modified and individualized. The product portfolio of the company is quite handsome and broad, which includes traditional items like stickers, banner, envelopes, decals, newsletters, calendars and non-traditional items like pocket folders.

In the process of printing, the company also offers various kinds of FREE services and discounts as well. customization of the item, FREE unlimited revision option, FREE quality assurance tests, FREE lamination (glossy/matte), FREE handling of the items and FREE shipment to your doorsteps. Remember, that this offer is not restricted on certain product categories like printed envelopes;  instead, you can enjoy it on the whole product category list. In addition to these services, you also enjoy various percentages off discounts announced on the website as per the orders’ specifications. Last but not least thing is the company’s strict quality assurance mechanism which differentiates it from others.

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