Tag Archives: postcard printing

Custom Postcard Printing in Canada

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Custom postcard printing can daunt someone who has a limited inkling about publications design. They may be hesitant to create on their own if they may have difficulty using design software, among other reasons. With the right attitude though, one can always ace this challenge. If you want to try doing custom postcard printing, you have to start somewhere, right? So, here are some of the pointers you need to know to succeed in custom postcard printing.

– You have to have a creative vision for your postcards. You can get suggestions from other people but do not second guess yourself. If you have a design theme in mind, you may want to sketch this first on paper. You may want to add design elements just to feel if the positioning, as well as the treatment, works. You can fine-tune your design idea once you log on to your computer and make use of design software. Make full use of your imagination and creativity.
– If you are adept in Adobe applications, you can use Illustrator, Photoshop, and similar programs. Otherwise, you may have to start with beginner-friendly Microsoft Publisher, which can even provide you with design templates. Having these design templates can spare you the task of designing your own. However, you still need to make the design as well as content revisions. You need to replace the image as well as modify borders, and indentations, among others.
– Choose your front cover well. In custom postcard printing, it pays if you use high-resolution images. That is why whether you are just using a simple photograph or are making graphic art, you need to have a high-definition copy. You can just resize the image if it is too big. Just do not make us low-resolution. Otherwise, your custom postcard printing will be compromised.
– Compose a well-thought-of message. Your custom postcard printing will sell if you set a time in creating your messages for your receivers. You may want to organize your thoughts first before writing on the back of the postcard. Although the text space is considered a limitation, you can make the most out of the space provided for you. Edit your message hundreds of times.

Print your postcard to know if you have to revise and make adjustments. One mistake that individuals make is to print the postcard en masse without having to run a test print. In doing so, you can spot errors in the print: design flaws, text mistakes, and other critical details. Train your eye to spot any of these once your test print gets out of the machine.
If you want to avail yourself of custom postcard printing from professionals, you can always get their services online. Over the internet, run a search for companies that offer design and printing services. You may be provided with countless design companies, so you have to make your decision-making process carefully. Check these online companies, and find out what their background is in terms of custom postcard printing. Ask for postcard samples, so that you will know whether or not they offer quality prints. Aside from print quality, you also have to compare the pricing system as well as set up for the payment. Make sure that the transaction is safe and secure.

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Postcard Printing for Marketing Purposes

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In spite of all the hubbub about modern electronic marketing methods, there are several traditional yet proven strategies that are still able to deliver positive results. One of these old-school strategies is postcard marketing. As luck would have it, modern methods also have an effect on producing postcards. Colour postcard printing can now be done through the Internet with the help of online printing companies. So how’s that for the old meeting the new?

Postcards are simple and cost-effective marketing tools that any type of business can use to promote their latest products or announce any promotional event. These are even beneficial to small and start-up companies that have limited budgets for advertising. If your company is in need of a way to jump-start its brand, then colour postcard printing is a great way to create brand awareness. Just follow these simple tips and you are on your way to improving your company’s image and boosting your sales.

• Plan your steps and come up with a particular theme for your postcard marketing campaign. Make sure it is an idea that will grab people’s attention. Do you want to use humour? Do you want to convey romance? Depending on your product or message, the concept you choose should not be boring.
• Postcards are effective when they are eye-catching. One way to do this is to include high-quality pictures or other graphic images in full color.
• Although a picture can paint a thousand words, you still need to add some text to express your message. However, try to keep your message short and snappy. Cluttering your postcard with words won’t do your campaign any good. Postcards are still a visual medium, so to speak. So go light on the texts and let the graphics do the rest of the talking.
• Create a sense of urgency with your message. For instance, you may tell your prospects that your offer will expire on a certain deadline. In relation to this, you may also include a persuasive call to action to make your prospects stand up and act on your offer.
• Postcards naturally have two sides, so take advantage of both. You may reiterate on the back side the message that you printed on the front side or create a variation of it, like a teaser.
• Make the most of color postcard printing by giving your postcard a couple of different purposes. You may use your postcards as gift certificates, discount coupons, invitations for openings, or even as tickets.
• Consider high-quality glossy printing to give your cards the most impact. Every postcard printing provider offers this service. Fortunately, you don’t have to worry about the cost as modern technology has improved the process and brought down the costs. • Online printers also offer templates to make postcard printing simpler and more convenient. You may also come up with your design and upload it on the printer’s website for checking and, eventually, printing.

Postcards can be among the most reliable marketing tools at your disposal. Just make sure to design and print it right and you have yourself a marketing method that is effective, inexpensive and easy to produce.

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Tracking Postcard Printing Campaign Results

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You have painstaking designed your postcards with attention-grabbing photos, imagery and headline. You believe you have selected the best mailing list for your target audience. After all this careful planning, how will you know if your campaign is successful?

During the planning phase of the campaign, you defined your goals. For this particular campaign, you wanted to increase the number of orders coming through your website. You offered a special discount that is valid for 30 days. How will you distinguish between orders coming from the website that are a result of the postcard campaign versus normal traffic to that webpage?

One solution might be to direct your postcard campaign recipients to special URL/web page such as www.yoursitename.com/article. Another way to track this new customer would be to use a promotion or coupon code unique to this mailing. The promo code is used during the checkout process in order to receive the discount offered on the postcard. This code can be used to track the number of orders received as a result of the postcard campaign.

Perhaps your campaign goal is to get people to contact you so they can receive free brochure materials about your latest life insurance plan. An easy and inexpensive way to track results that are coming from phone calls is to use a different 800 number specific to this campaign. The cost is minimal and your monthly statement will show you the number of calls received. Your phone bill statement is much more accurate than asking your customer service team to keep track of how many calls they received as a result of the postcard campaign.

Another method for measuring campaign effectiveness is to stagger the mailing of the postcards. For example, you order 5,000 postcards and for the first campaign, you will send 1,000 cards. But you would like to control and gauge how the printing postcards are received before mailing all 1,000 cards. You decide to send out 250 a week so that your response rate is more manageable and you can make minor changes to the postcards if needed before mailing all 1,000 cards.

Since postcard marketing is only one component of your marketing strategies, it is important to know its effectiveness. As you do each campaign you learn more about your target audience and what resonates with buyers and what doesn’t. Whether you select a promo or coupon code, an 800 number or have a special web site address, knowing the effectiveness of the postcard campaign compared to your other marketing methods is valuable information for your future planning and budgeting.

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What is Offset Postcard Printing?

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Commercial printing companies have developed several techniques in printing. There are breakthroughs, state-of-the-art printers and other printing craze have emerged in the printing interface. These are due to the development in today’s technology. Printers can now print lively, brilliant and clear images at the same time crisp texts in just a matter of minutes. These latest printing styles have tickled the fancies of the printing customers however, the traditional way of printing cannot be overshadowed by this new events.

Offset postcard printing services is the traditional way of printing postcards. It is still widely used nowadays. In fact, it has also caught up with technology so as to accommodate the changes in time and the needs of the customers. Offset postcard printing services now use computers as aid in postcard printing.

Basically, offset postcard printing services uses four color process called CMYK (cyan, magenta, yellow and black). These colors are used in creating a wide selection of colors to give life to color postcards. Full color postcard printing Canada brings out vivacious colors and shades to complement to the images and texts. In using RGB (red, green and blue) or full color display in computer monitor, it must be realized that the colors on the monitor may not look exactly the same as in the printed materials. This is because some colors created by an RGB monitor cannot be reproduced by CMYK printing. Spot colors, on the other hand, are most frequently used for one and two color jobs and when there is a need to produce the exact colors. Pantone PMS color choice delivers the exact color you need for your distinctive printing job. PMS is good for spot colors but not for process colors which are generally specified using the CMYK colors.

After printing postcards online, printing companies utilize techniques to protect them. Postcards are then coated. The most popular finishes are the aqueous coating, UV coating and film lamination. Aqueous coating is a fast-drying, water-based and the cheapest protective coating that is applied while the paper stock is still on the press. UV coating, on the other hand, is a liquid gloss plastic coating which is applied after the printing process. Finally, we have film lamination. In this finish, a plastic film is applied on postcards after printing.

Postcards printing services through offset printing is one of the fastest, easiest and inexpensive way to keep your business in its outstanding shape.

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Increase Business with Postcard Printing

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It is possible to increase your business with postcard printing. Postcards are great at getting people’s attention if they are made right. When you use color and pictures and things that make your postcards stand out you will see an increase in business. When people see a postcard there are ones that will draw their attention. It could be what is pictured on it or it could be the colors used. Once you have their attention many people will then do business with you. Remember when you do postcard printing to make it attractive and stand out.

You can add pictures or put different fonts on the postcards to get the attention of would be customers. Sometimes it is just the color or the combination of colors that draws their attention. You can print up your own postcards but it actually works out cheaper to hire a printing service to do the printing for you. If you don’t have time to leave your office to shop at a printer, then you should consider shopping online for one. They are easy to find and to use. Many will have templates and other tools to make designing your postcards easy.

With online printing services you still create your very own design. You have a say in what the completed card will look like. You choose the type of postcard paper to use and the colors you want on the postcard. You choose the pictures you want on the cards. Many printing services have a rush delivery for those who want their product delivered quickly.

A business letterhead is just as important as postcards are for your business. There are times when you will want to correspond with your customer. Using professional looking business letterhead will show your customers how professional you are. You can get letterhead printed up at online printing services for a very good price. In many instances it is cheaper to hire a printing service than to do the printing yourself. You will also get a more professional look to it. Printing services use a high grade paper that you may not be able to purchase. This can make a big difference in showing how professional you are.

When you do your own printing you have to figure in the cost of all that ink you are using, the paper and the printer. By the time you figure all of this into making your own letterhead and cheap postcards you will have spent more money than if you used a professional printer. When you shop online for printers you can do business anywhere in the world. You are not stuck with one local printer to do business with. This means you can shop around for the best prices. You could live in one state and do business with another. Many times you will save money this way. Since they deliver the finished products directly to you at your home or office, you can use a company from anywhere. You also don’t have to leave your business to pick up your finished product from the printing service.

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