Tag Archives: cheap postcard printing

Postcard Printing for Marketing Purposes

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In spite of all the hubbub about modern electronic marketing methods, there are several traditional yet proven strategies that are still able to deliver positive results. One of these old-school strategies is postcard marketing. As luck would have it, modern methods also have an effect on producing postcards. Colour postcard printing can now be done through the Internet with the help of online printing companies. So how’s that for the old meeting the new?

Postcards are simple and cost-effective marketing tools that any type of business can use to promote their latest products or announce any promotional event. These are even beneficial to small and start-up companies that have limited budgets for advertising. If your company is in need of a way to jump-start its brand, then colour postcard printing is a great way to create brand awareness. Just follow these simple tips and you are on your way to improving your company’s image and boosting your sales.

• Plan your steps and come up with a particular theme for your postcard marketing campaign. Make sure it is an idea that will grab people’s attention. Do you want to use humour? Do you want to convey romance? Depending on your product or message, the concept you choose should not be boring.
• Postcards are effective when they are eye-catching. One way to do this is to include high-quality pictures or other graphic images in full color.
• Although a picture can paint a thousand words, you still need to add some text to express your message. However, try to keep your message short and snappy. Cluttering your postcard with words won’t do your campaign any good. Postcards are still a visual medium, so to speak. So go light on the texts and let the graphics do the rest of the talking.
• Create a sense of urgency with your message. For instance, you may tell your prospects that your offer will expire on a certain deadline. In relation to this, you may also include a persuasive call to action to make your prospects stand up and act on your offer.
• Postcards naturally have two sides, so take advantage of both. You may reiterate on the back side the message that you printed on the front side or create a variation of it, like a teaser.
• Make the most of color postcard printing by giving your postcard a couple of different purposes. You may use your postcards as gift certificates, discount coupons, invitations for openings, or even as tickets.
• Consider high-quality glossy printing to give your cards the most impact. Every postcard printing provider offers this service. Fortunately, you don’t have to worry about the cost as modern technology has improved the process and brought down the costs. • Online printers also offer templates to make postcard printing simpler and more convenient. You may also come up with your design and upload it on the printer’s website for checking and, eventually, printing.

Postcards can be among the most reliable marketing tools at your disposal. Just make sure to design and print it right and you have yourself a marketing method that is effective, inexpensive and easy to produce.

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Why Postcard Printing Services is Considered the Best

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Most people think that postcard printing services are not useful at all. They would also think that postcards are just a waste because the results are not that vague. But did they know that it doesn’t need to be obvious in order to see if it really works?
The outcome of postcards may not be that broad because postcards are privately sent right to your mailbox. If a company keeps a top secret or a new strategy, then they can rest assured that all the information will be kept safe with their customers. Postcards are kept and treasured by the customers and they will not, of course, send them out to their friends because they all know that it was exclusively sent to them. This is one big advantage of postcard printing services. They don’t tend to distribute leakage to other companies.
Try to change your outlook in postcards. Keep in mind that postcards are not a waste and you are not throwing your cash. If order to make your postcard mailing successful, you need to do continuous mailings because one big presentation cannot grab the all the attention immediately. In doing so, your efforts and money will not be put to waste because the people will be well introduced with your products and services and this is what postcard printing services are made for.

Some would go for the very cheapest printing services. This may not be a very good option because the people are always after the quality. The appearance and elegance of your postcard matters the most because it is that standard that attracts the eyes of the readers. If you have a presentable and elegant type of postcards, they will think that the services that you are offering looks just like the postcards they are holding.

In order to make your products sell out evenly with the help of your postcards, try marketing it with one product at a time. You know your customer’s taste of products. Don’t offer them products which they will not like because they might get tired of looking at your postcards. If you include varieties of products, your customers might get confused and might not even like it at all.
Now what is important is that you keep your products stunning and presentable if you do not want it to be left at one corner or table. Make sure that everything you include in your postcards is worth selling.

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Cheap Postcard Printing – Definitely Not Cheap-Looking At All

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Canada, Montreal, Calgary, Edmonton, Toronto postcard printing at Zoom Printing

Working to make those postcard printing costs cheaper is not as complicated and hard as you think. If you just choose the right types of options from your printers, cheap postcard printing can easily be achieved. Although many postcard printing options can vary from printer to printer, there are a few key options that are proven to cut your costs easily throughout these firms. Let me list all these down for you so that you can chose them yourself and get cheaper color postcards yourself.


1. One side color printing – Color postcards don’t have to be printed in full color on both sides. You can actually task your postcard printing company to actually print full color prints on the cover side, and just use black inks on the other. By doing this neat option, you can save almost half of your costs in full color printing. They should give you a discount on one side as only black ink was used there.

2. One side glossy paper – Just like the color, you can also save money even further by using only a glossy finish on one side of your custom postcards. This option is actually easily available in post postcard printing companies today. Basically one side of the color postcard paper is imbued with glossy and smooth coatings while the back is left to its rough “un-glossy” state.

This should net you some significant savings in postcard printing because only one side is coated with that special gloss. So ask your postcard printing company about the options in terms of glossy paper. If one sided glossy printing is available, try to take the offer for a cheaper but better kind of custom postcard.

3. Thinner lighter paper weight – Another option that you should choose to get cheaper postcards is to use thinner and lighter paper weight. The standard paper weight used by most postcard printers is typically on the middle ground of things. However by just availing of lighter weight and thickness of those paper materials, you can actually cut your whole full color postcard printing cost by as much as 20{500dec6ab348f2def9d1529bb3e0e6f693ef3a615003a2676c24aa6ce7cd2c18}. So try to look into the paper material options of your printing firm. Try to confirm exactly what they have for you and choose the best, thinner and lighter paper for brochure printing.

4. Smaller, easier sizes – You should also try to choose the smaller and easier postcard printing sizes if you want to be cheap with your printing. A whole big batch of color postcards can be expensive, but using the smaller ones can cut down the price of postcard printing significantly. So explore your options for postcards printing and find the smallest postcard template size that will net you savings.

5. Longest term printing – Finally, by choosing the most late schedule for postcard printing turnarounds you can also save a lot of the rush costs commonly associated with printing postcards. As long as you are not totally in a hurry with your full color postcards, you can get you postcard prints a little bit cheaper and better if you choose the delivery for the longest time.

So those are the options that you should keep notes on to help you with your postcard printing chores. Choose these all the time and you should reap the benefits of cheaper postcard printing.

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