Visit Zoom Printing for Letterhead Printing Toronto, Montreal, Calgary, Canada.

Developing your own brand identity takes some hard work. It requires impressive visual effects of all your marketing tools. Brand identity starts with your logo, business name, slogan, and letterhead. These elements can be extended to your business cards, postcards, website, and other marketing pieces.

Often, the last thing business owners think about when branding their business is the letterhead. They assume that their logo and name are enough to establish their brand. If you truly want to impress your customers and prospects, then you need to start with letterhead printing. If you can make your design unique and creative, then you need to follow these tips:

1- Come up with a unique design: It’s important that you create a design that will catch people’s attention. Even if letterheads are simply printed on paper and stationery, you have to make sure that they are impressive. You can spread your design across the top sheet to create a unique look.

2- Print the material well. Use high-quality paper so you are assured that your letterhead will look attractive. A thin or flimsy paper will only make the print look shoddy. Be sure to aim for a balance of smoothness, quality, and professional appeal. If you can print in bulk, the better as this will give you printing discounts. Some print shops offer discounts on bulk printing. You might want to find a printer that offers bulk discounts so you can save a bundle of your marketing dollars.

3- Use the right color and font. Your letterhead is an extension of your business, so you need to make sure that all elements you incorporate on it including the color and font have to be picked well. This will make sure that your professionalism is reflected well in your materials.

If you want to make sure that your letterhead reflects your brand identity well, it has to have the following characteristics:

– Consistency. You need to make sure that your letterhead is consistent with your logo, slogan and other marketing materials. This will help you build a strong brand and give you a professional look.
– Uniqueness. The look and feel of your letterhead should be unique. It should stand out and make your business distinct.
– Memorable. You need to ensure that the design is memorable and easy to remember. From the logo down to the font, everything should be visually unique.
– Significance. It is vital that you use images and colors that are significant to your business. They should be symbolic and make your message and image come to life. Of course, the text has to be expressive and valuable to help build your brand.
– Sincerity. The design of your letterhead templates should tell people that you will fulfill your promises. Whatever you promised to give to your customers should be delivered so they will trust you and come back again. You need to work that out in your design.
– Professionalism. It’s essential that the quality of the elements you incorporate in the design has to convey professionalism. Use colors and images that are relevant to your business. Even the print job has to be exceptional so people will see how serious you are in providing excellent service.

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