Tag Archives: postcards printing

Tracking Postcard Printing Campaign Results

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You have painstaking designed your postcards with attention-grabbing photos, imagery and headline. You believe you have selected the best mailing list for your target audience. After all this careful planning, how will you know if your campaign is successful?

During the planning phase of the campaign, you defined your goals. For this particular campaign, you wanted to increase the number of orders coming through your website. You offered a special discount that is valid for 30 days. How will you distinguish between orders coming from the website that are a result of the postcard campaign versus normal traffic to that webpage?

One solution might be to direct your postcard campaign recipients to special URL/web page such as www.yoursitename.com/article. Another way to track this new customer would be to use a promotion or coupon code unique to this mailing. The promo code is used during the checkout process in order to receive the discount offered on the postcard. This code can be used to track the number of orders received as a result of the postcard campaign.

Perhaps your campaign goal is to get people to contact you so they can receive free brochure materials about your latest life insurance plan. An easy and inexpensive way to track results that are coming from phone calls is to use a different 800 number specific to this campaign. The cost is minimal and your monthly statement will show you the number of calls received. Your phone bill statement is much more accurate than asking your customer service team to keep track of how many calls they received as a result of the postcard campaign.

Another method for measuring campaign effectiveness is to stagger the mailing of the postcards. For example, you order 5,000 postcards and for the first campaign, you will send 1,000 cards. But you would like to control and gauge how the printing postcards are received before mailing all 1,000 cards. You decide to send out 250 a week so that your response rate is more manageable and you can make minor changes to the postcards if needed before mailing all 1,000 cards.

Since postcard marketing is only one component of your marketing strategies, it is important to know its effectiveness. As you do each campaign you learn more about your target audience and what resonates with buyers and what doesn’t. Whether you select a promo or coupon code, an 800 number or have a special web site address, knowing the effectiveness of the postcard campaign compared to your other marketing methods is valuable information for your future planning and budgeting.

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What is Offset Postcard Printing?

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Commercial printing companies have developed several techniques in printing. There are breakthroughs, state-of-the-art printers and other printing craze have emerged in the printing interface. These are due to the development in today’s technology. Printers can now print lively, brilliant and clear images at the same time crisp texts in just a matter of minutes. These latest printing styles have tickled the fancies of the printing customers however, the traditional way of printing cannot be overshadowed by this new events.

Offset postcard printing services is the traditional way of printing postcards. It is still widely used nowadays. In fact, it has also caught up with technology so as to accommodate the changes in time and the needs of the customers. Offset postcard printing services now use computers as aid in postcard printing.

Basically, offset postcard printing services uses four color process called CMYK (cyan, magenta, yellow and black). These colors are used in creating a wide selection of colors to give life to color postcards. Full color postcard printing Canada brings out vivacious colors and shades to complement to the images and texts. In using RGB (red, green and blue) or full color display in computer monitor, it must be realized that the colors on the monitor may not look exactly the same as in the printed materials. This is because some colors created by an RGB monitor cannot be reproduced by CMYK printing. Spot colors, on the other hand, are most frequently used for one and two color jobs and when there is a need to produce the exact colors. Pantone PMS color choice delivers the exact color you need for your distinctive printing job. PMS is good for spot colors but not for process colors which are generally specified using the CMYK colors.

After printing postcards online, printing companies utilize techniques to protect them. Postcards are then coated. The most popular finishes are the aqueous coating, UV coating and film lamination. Aqueous coating is a fast-drying, water-based and the cheapest protective coating that is applied while the paper stock is still on the press. UV coating, on the other hand, is a liquid gloss plastic coating which is applied after the printing process. Finally, we have film lamination. In this finish, a plastic film is applied on postcards after printing.

Postcards printing services through offset printing is one of the fastest, easiest and inexpensive way to keep your business in its outstanding shape.

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